Say hello to Pikachu!
I guess to a certain level that my reaction did make sense, because some advertisements really are meant to annoy the living fecal substances out of you, until you have some kind of unholy resemblance to Mr. Hankey, of the comedy TV series South Park. In all seriousness, here are some of the propaganda techniques that you definitely have seen at least once when watching commercials, otherwise I'm thinking it's safe to think that perhaps you were of amish background. I'm not here to judge.
REPITITION
The trick to this line of advertisement is as simple as creating an earworm of a jingle and overstating your products name so that you make sure your product is as remembered as the names of immediate family members. Par example:
BEAUTIFUL PEOPLE
Now, the title to this technique is a little overstated, especially with the example I have posted below. To emphasize the company's ethos, they use popular celebrities or beautiful people that appears as if their lives have made drastically better by using this product. But to refresh your memory, here is awkward prepubescent Justin Bieber telling you about Proactiv:
Repitition PLUS jingles are the worst... I don't like that commercial that endorses some instant-cash-loan company. They have an ad where people are opera singers. Thank goodness I don't remember the whole catch-tune, but the end of it goes "8-7-7 CASH NOWWWWW".
ReplyDeleteI just heard that cash ad on the radio for the first time this morning, and then it played twice in a row. Note to self: If I ever need instant cash, NEVER get it from this company.
ReplyDeleteI get pretty annoyed with the acne commercials. Especially those hair commercials they just seem so unrealistic.
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